T-Shirt Design – AIESEC SFU
Posted on June 10, 2011
It is customary for AIESEC chapters around the world to design and print t-shirts with their university name and sell their unique designs at conferences. Students will buy a t-shirt from another university or city as a memory of the connections they made. But I saw an opportunity to create and sell an AIESEC t-shirt that would unite all the different members of AIESEC.
I came up with the “I <3 AIESEC” design without a SFU mark on it and it became hugely popular globally and helped generate recognition and revenue for our chapter.
It’s extremely gratifying to see my design adapted to other products and used by other countries around the world, even years after I’ve graduated from school.