Posted on February 2, 2014

Errr, what, me? Moving to New York City, all by myself? I don’t know if I can handle it… I think most people would jump at the chance to move to New York, but for me it came with a lot of hesitation and anxiety. I’ve never been an adventure seeker and never considered moving anywhere outside of Vancouver for most of my life so the idea of leaving my friends, family, possessions, and everything I’m accustomed to was scary. I was scared to accept the job offer, but equally scared to miss out on this opportunity. But with the support and encouragement from the people I loved, of course I said yes!

What am I doing?

I’m going to be a marketing and products manager at futurethink! They offer really cool innovation training and education in different formats like workshops, books, videos, e-learning, tool kits, etc. It’s created for companies that want to empower their employees and drive growth and change within the organization. It’s about inspiring people to think in a new way, transform the traditional thinking process and get employees excited to ignite change with practical and useful solutions!

The office is really small with only 5 employees, but they have about 15 trainers around the world though that conduct the workshop trainings. I’ll be in charge of developing, managing, and executing the marketing strategy, including marketing campaigns and driving lead generation efforts. I will be building a distinctive and cohesive brand in the marketplace and position futurethink as a thought leader. Plus, I’ll be working with a marketing and products assistant under me to develop marketing collateral and content for the blog and website.

This is basically the kind of job I’ve been looking for and couldn’t find in Vancouver. I want to do marketing for a company that I believe it, it makes marketing so much easier! The services and products offered at futurethink sounds extremely forward-thinking and it’s training I’d like to learn myself! It’s about letting people know this new thinking process exists, not about pushing consumers to buy something they don’t need or want. And I get to create and execute the entire marketing strategy, which allows me to use and further develop my skills in all the areas of marketing!


Good thing my Orlando vacation was well-timed so I could get away and spend time with Duncan and his friends before I leave for 1.5 years!

  • February 8 – 13: Trip to Orlando for DisneyWorld and Universal Studios
  • February 14 – 17: Calgary for Valentine’s Day and long weekend
  • 2 days at home to pack
  • February 20: Fly out to NYC and find an apartment
  • February 24: Start work!
  • August 25, 2015: Last day at work!

Less than a month ago, I had a made a very public announcement about focusing on my YouTube channel as my main source of income, then I had changed my mind and wanted to put my attention on social media and marketing freelancing. And just as quickly, now I’m putting a hold on both those things to move to a new city for a full-time job. Everything is changing so quickly it’s hard to wrap my head around it! I feel like I’m going against what I was saying before and the goals I set out for myself but I guess life is about embracing the unexpected changes because nobody knows how their life will turn out. You just have to follow your passion and intuition and maybe life will lead you somewhere amazing.


Application Process

I wasn’t even job searching, so I am truly grateful for this opportunity to land in my lap. Someone I had worked closely with for AIESEC Canada referred my name for the position to the AIESEC International alumnus at futurethink, Ruthie. Thank you Cassie for thinking of me when you saw the job description! The company was recruiting for someone for the position for many months and couldn’t find what they were looking for. That’s when they turned to AIESEC to help source a candidate globally and the position was passed around through the AIESEC grapevine!

Everything happened in about two weeks:

  • Cassie referred my name to Ruthie
  • Ruthie messaged me on LinkedIn
  • 5 days later I saw Ruthie’s message and I submitted my resume late
  • 2 days later I submitted my marketing plan proposal
  • Interviewed with the CEO on the same day
  • 5 days later, I interviewed with Ruthie
  • Received job offer from CEO on the same day
  • 2 days later, I responded to the job offer
  • 3 days later, it was officially accepted from both sides

I hadn’t even seen the job description in the beginning but I told Ruthie I was interested in applying. I didn’t think I’d have any chance at the position but might as well try. If she was reaching out to me to apply, then why not, right? I’m sure you all know the feeling of sending out a zillion resumes and not hearing anything back so I didn’t think much in trying to apply. When she told me I could apply even though it was past the deadline, I quickly tailored the wording in my resume to match the job description she sent over and threw my hat in the ring. A few hours later, she replied saying that she and the CEO was intrigued by my experiences and asked me to complete the written assignment in two days.

I spent about 10 hours writing up a three page marketing plan proposal for futurethink and tried to make it clear, simple, and focused. There wasn’t anything innovative – I focused on three common marketing areas that would get them the most brand awareness with ready to implement ideas. By this I mean, in the section under PR, I gave about 10 headline ideas that we should immediately create press releases for.

After submitting my marketing plan, the CEO of futurethink, Lisa Bodell, replied saying she liked my writeup and scheduled a phone interview with me on the same day. We had a quick 30 minute chat that went really well and afterwards, I scheduled another 30 minute chat with Ruthie for the following week. This chat was informal and went smoothly, as well. Lisa then called me on the same day after chatting with Ruthie with the job offer!

Dem Feelings

I was frozen with excitement, I didn’t know what to do with myself and I couldn’t believe it! I thanked her for the offer and told her I’d need to talk it over with my parents. Immediately, I shared the news with my parents, sister, boyfriend, friends, and mentors. I took in ton of encouragement, support, and great advice. THANK YOU to everyone that assured me that this was the absolutely best step in my career and helping me find my way to committing to this huge change.

I am really, really happy about it all and I can’t wait to get started in my new manager position (eek!) but I still have so much fear about it all. Perhaps I’ve surrounded myself around too many over-achieving SFU students and globally-minded AIESECers because I see them leaving to work abroad, volunteer abroad, study abroad, and even backpack across Europe by themselves. I found jealousy in seeing their ability and confidence to go out on these adventures but I didn’t think it was for me – even though I spent 3 years promoting international exchanges to other people for AIESEC!

Sometimes, I feel crippled by the anxiety of going to New York and I can’t get out of bed in the morning because I can’t stop thinking about everything… I would get tummy aches thinking about it too. It’s hard for me to ignore the worst that could happen but I’m slowly getting over it. It just reminds me of how my reaction to this exciting, once in a lifetime opportunity is different than how the majority of people would react. But it’s okay. I promised myself I wouldn’t let my fears stop me from saying yes. Only if it wasn’t progressing my career further or in the direction I want but I’m confident it will and it is! I’m sure in retrospect, I’ll think it’s silly how much I worried or stressed about it all.


I re-read the book my sister, Paulina gifted to me when I graduated university. “Oh, The Places You’ll Go!” by Dr. Seuss. It’s wonderfully wise and encourages all of us to find the success that lies within us. I guess my sister knew about the places I’d go in life before I did. *hug hug*


I wish I had more time to say goodbye to everyone or host a dinner but looking at my timeline, I don’t think it’s going to happen. But it’s okay because I’m sure 1.5 years will go by so fast and I’ll be back before I know it!

If anyone has any packing/moving advice, especially to New York, I’d LOVE to hear it!

This turned out so long – thanks for reading it! If you’re interested in doing an AIESEC exchange yourself, there are tons of opportunities to work or volunteer abroad! Let me know if you’re interested and I can connect you with AIESEC SFU!

It’s time to start living the life I’ve never imagined for myself.

I’ve started watching Gossip Girl from the beginning to prepare myself for the move. It was either that or Sex and the City but the latter wasn’t on Netflix.

Come visit me in the big apple!


What Others Are Saying

  1. Salina Siu February 6, 2014 at 8:16 am

    Awww, thank you so much Catrina! It’s going to be craziness – I’m so excited!!

  2. Cachoo Joo February 6, 2014 at 12:21 am

    Wow!! Congratulations on moving to New York!! I’ve heard of AIESEC before – it sounds like a great group of people 🙂 – have fun in Orlando & Calgary before you leave!! Sounds like an exciting 2014 for sure 😉


  3. @alexjuy February 2, 2014 at 11:36 am

    So excited for @salinasiu! “I’M MOVING TO NEW YORK!” http://t.co/iSH6TtsL2s

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